Based on the Coalition’s public messaging research, we have developed the Good Talk Toolkit to be a resource that supplements your organization’s capacity to build awareness and understanding for advance care planning. The messaging and campaign included here are intended to shift the frame of advance care planning away from end of life and life-sustaining treatment choices towards goals of care, quality of life and shared decision making thus also bringing it into closer alignment with palliative care principles.
MA Coalition for Serious Illness Care – Good Talk Campaign
